As food safety supervision enters the "intelligent era", the latest Guidelines for Digital Traceability and Label Management of Food (Draft for Comments) recently issued by the State Administration for Market Regulation has attracted significant attention from the industry. The new regulations aim to enhance the transparency of food production through technologies such as artificial intelligence, electronic traceability codes, and comprehensive process data verification. Industry insiders believe this will be one of the most influential reforms in the food industry in 2025.
As an enterprise with years of experience in the food manufacturing sector, MiniCrush stated that the new policy will comprehensively raise the industry's competitive standards and accelerate food enterprises into a new stage of digital management.
AI Supervision Becomes an Industry Trend: Food Labels and Ingredient Information to Be More Transparent
The latest policy mandates that:
Key food products must achieve "one product, one code" traceability, covering core data such as raw material batches, production processes, production lines, and quality inspection records;
Nutrition labels must be more refined, adding new items such as "added sugar content" and "plant-based protein ratio";
It emphasizes the use of AI recognition equipment to monitor the production process, and any violations of procedures or abnormalities in key parameters must be automatically reported.
Following the policy's release, "food transparency" and "AI supervision" quickly became trending topics in the industry, emerging as one of the top food issues of concern to consumers in 2025.
Food policy researchers believe that the new regulations will force enterprises to raise their quality management standards and also make it easier for consumers to understand the true ingredients and health value of food products.
MiniCrush Completes Comprehensive Digital Upgrade: Traceability, Raw Material and Quality Inspection Data Fully Accessible
MiniCrush stated that the company has completed the following upgrades in advance over the past two years, which are basically fully aligned with the policy direction:
01. Full-Process Digital Traceability System
MiniCrush has adopted an international food traceability solution covering:
Raw material origin and supplier batches
Cold chain transportation and warehousing records
Automated data from freeze-dried production lines
Archiving of temperature, pressure and freeze-drying curves for each batch
Finished product testing data and packaging delivery records
Consumers only need to scan a code to view the complete production chain of the corresponding product.
02. Comprehensive Upgrade of Raw Material Safety Standards
MiniCrush has carried out formula upgrades for its product lines such as gummies, freeze-dried candies and freeze-dried ice cream, including:
No artificial colors added; natural fruit and vegetable pigments can be customized according to customer needs;
Strict control of added sugar content in formulas, with some products already included in the "low sugar/reduced added sugar" system;
All raw material suppliers have passed international certification audits such as ISO, HACCP and BRC.
03. Launch of AI Quality Inspection System
The enterprise has applied AI image recognition to quality inspection:
Automatically screening defective products such as damaged, deformed, burnt-edge and frosted items;
Real-time monitoring of temperature and humidity fluctuations on the production line;
Early warning of potential process deviations.
This system can reduce human error rates by more than 30% and improve batch stability.
Policy Brings New Industry Opportunities: MiniCrush Calls on Global Food Partners to Achieve Compliance Together
After analyzing the policy, MiniCrush believes that the food industry will witness three major trends in 2025:
Trend 1: Transparency = New CompetitivenessIn the future, consumers will pay more attention to formulas, sources and traceability, rather than just taste itself.
Trend 2: More Stringent Nutrition LabelsGlobal food regulations are converging, especially in the Middle Eastern and EU markets, where an increasing number of importers are requiring "added sugar labeling", "precise allergen marking" and "clearer nutritional explanations".
Trend 3: Supply Chain Audits to Become NormalizedFor large supermarkets and cross-border e-commerce platforms, compliance capabilities will directly affect supplier selection.
MiniCrush stated that the company is willing to work with global food brands, traders and retailers to promote a digital food safety system, making export products more competitive and more in line with the inspection standards of the destination countries.
MiniCrush: Continuously Promote Food Safety Upgrades, Pursue Compliance and Innovation in Parallel
MiniCrush said that the new policy has ushered the food industry into a new era of "greater transparency, better health and higher intelligence". The company's plans include:
Launching more product lines with "low sugar, natural pigments and clean labels";
Promoting the digital experience of the freeze-dried supply chain to partners;
Synchronously updating the label compliance system in overseas markets;
Strengthening AI factory automation to reduce human deviations and make food safer.
MiniCrush emphasized that the core of food safety always lies in the pursuit of quality and responsibility. The company will take the new policy as an opportunity to continue to lead the digital transformation of the food manufacturing industry and create a safer and more transparent food environment for consumers worldwide.
