Who We Are
Founded by confectionery visionary Ms. Wu Minli in 2003 and formally established in 2009, Nantong Litai Jianlong Food Co. Ltd. (NLJF) began with one delicious purpose: to spark joy through creative confectionery. Today, NLJF is celebrated for its MiniCrush brand-a globally recognized leader in freeze-dried candy innovation. Our signature alcoholic jelly candies and irresistible MiniCrush freeze-dried ice cream delight consumers in 50+ countries.
Our success stems from uncompromising quality – from HACCP/ISO-certified production to bold R&D innovations in textures and flavors. Every product reflects our end-to-end excellence in packaging, logistics, and OEM solutions tailored to global markets.
More than candy makers, we create shared happiness where flavor meets perfection. Our 'Life is Sweet' philosophy infuses every bite, building partnerships that spread smiles worldwide.
From concept to consumer, NLJF blends tradition with cutting-edge innovation. Let's collaborate to bring your confectionery vision to life!
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Industry Experience
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Products
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Exported Nations
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Certificates&Credentials
Our certifications and credentials include ISO9001, ISO14001, HACCP, Kosher, BRC, GS, FSMA-FSVP, SEDEX, and HALAL. Moreover, our manufacturing facilities have been rigorously audited and certified by industry-giants Disney and Costco.
Benefits of Choosing LITAFOOD as Your Partner
100+ innovative freeze-dried candy products designed to meet evolving market demands.
Competitive Advantages：
Flavor Innovation -- Stay ahead with trending tastes- Cost Efficiency -- Wholesale pricing that improves your margins
- Growth Support -- Products that drive customer retention and sales
We don't just supply candy - we fuel your business success.
As a manufacturer, our 80% automated production ensures stable supply while reducing manufacturing costs, allowing us to offer attractive Ex-Factory pricing.
Flexible Cooperation：
- Low MOQ options for market testing
- Volume discounts to maximize your profitability
- Custom formulation services available
We don't just supply candy - we fuel your business success.
At MiniCrush, we deliver true end-to-end solutions：
- Product Development -- Custom formulations & rapid prototyping
- Branding Services -- Private label packaging & structural design
- Market-Ready Support -- POS materials & promotional assets
- Seamless Logistics -- Bulk order optimization & global shipping
- Dedicated Assistance -- 24/7 expert support & after-sales care
We don't just fulfill orders – we become an extension of your t
We use exclusively high-quality, sustainably sourced materials and aim for 80% sustainable sourcing within three years. From ingredients to packaging, our eco-friendly processes ensure safe, healthy products compliance with international standards (ISO 9001, ISO 14001).
Trusted by Our Clients
Corporate Culture: A Worldwide Swagger with Chinese Soul
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We're here to redefine indulgence by crafting guilt-free delights. Our mission is to nourish homes with treats that taste like love. We strive to become the world's favorite confectionery and health food brand, with each treat carefully crafted to be rich in wellness.
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A rainbow of flavors for every generation. We're the trailblazers behind freeze-dried candies and ice cream-pioneering treats crafted to spark delight across continents. Join us on this sweet journey and discover the magic of MiniCrush Candies, Gummies, and Jelly products.
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20+ years of proven OEM/ODM excellence! 200+ creations designed to delight every age. We're the silent heroes behind the world's favorite snack giants. From concept to lifelong loyalty, we deliver seamless innovation and unwavering support-let's create your next "hit", together.
FAQ
Q: Why choose us?
Q: Do you offer customization options for your products?
Q: How do you ensure product quality?
Q: What is your typical lead time for orders?
Q: Do you provide samples?
Q: How do you ensure product quality?
Q: Do you have experience exporting to the U.S., EU, and other markets?
Q: What kind of payment methods are acceptable to you?